DiDi Sponsored Project
UI/UX Design
HMI Design
AI/ML
Mobo is an AI-driven compact robotaxi designed to launch in San Francisco by 2030.
It predicts user needs, adapts to user preferences, and ensures a fast, convenient, and inclusive ride for everyone. The project was sponsored by DiDi Chuxing.
challenge
Given the brief to design a robotaxi for 2030 and launch it in an ideal city, our goal was to leverage future transportation with AI, machine learning, and sensor-driven driving while tackling new challenges.
Our Vision
DiDi Robotaxi is more than just a ride — it’s a shift in lifestyle.
Why San Francisco?
When choosing the ideal city for our robotaxi launch, we looked for a place with a real need for better transportation and a population with enough income to make robotaxi a viable daily transit option.
How is Current Ride Experience?
We researched the current ride-hailing service and identified its pain points to understand what our experience needed to deliver.
How AI & Machine Learning Can Help?
We wanted to tap into the opportunities AI and machine learning bring when sensors, LiDARs, and cameras play the role as a human driver in the vehicle. To explore non screen-based interactions between users and the robotaxi, we experimented with gestures and poses as inputs. As a proof of concept, we trained a model using Teachable Machine.
How might we reimagine mobility to provide an intuitive experience with tailored user preferences?
Flexible Seating
Mobo is a compact two-seater robotaxi. The main seat is placed between the wheels for maximum comfort, while the foldable second seat creates extra space when riding solo.
Reserve Ride for Your Schedule
Mobo App integrates with the user's calendar. When a user adds an event, our AI assistant automatically suggests reserving a ride for that event.
Guide To Your Car
For every ride, Mobo generates a unique PIN made up of colors and words, displayed on both the app and the front of the vehicle. This makes it easy for users to quickly identify their robotaxi.
Immediate Response
Users can interact with the robotaxi through conversation. Voice interaction feels more natural and intuitive than tapping buttons on a screen of a moving vehicle, making it easier and more accessible for our users.
Adapt to Your Needs
By using the front and side windows as HMI screens, the in-vehicle environment—such as visibility and brightness—automatically adapts to the user’s behavior and preferences. The user interface also adjusts to both internal and external conditions to enhance the experience.
Dark mode
Work Mode
Enhance Your Ride with Immersion
When the surrounding window screens dim, the robotaxi can provide an immersive experience throughout the ride. Users can watch movies, TV shows, or sports games on the screen.
